Aldi is introducing 100% recyclable packaging for its own branded cereals in boxes.
The fifth largest supermarket in the UK will replace the plastic inner bags containing the grain with a recyclable alternative by the end of this year.
The change will replace approximately 650 tonnes of non-recyclable plastic annually – the equivalent of the amount of packaging used by more than 10,000 British households in a year.
It’s part of Aldi’s pledge that all of its own brand packaging will be recyclable, compostable or reusable by the end of 2022, and all packaging will be by 2025.
Chris McKenry, Director of Plastics and Packaging at Aldi, said, “Making such a popular product range fully recyclable will have a tremendous positive impact. Our focus is to offer quality at the lowest price on the market, and we believe this means more than just offering great products – we need to provide customers with environmentally sustainable options that they can afford too.
“We have set ambitious goals to reduce our impact on the environment and we will continue to step up our efforts to achieve them. This change in our cereal range is just one of many initiatives we have in the pipeline that will help us achieve our goal of all packaging, including branded products, that is recyclable, compostable or reusable in the next five years. “
In February, Aldi CEO Giles Hurley wrote to vendors who offered to work with them to meet the supermarket’s 2022 packaging targets. In July, Aldi committed to removing two billion individual pieces of plastic from its operations by the end of 2025 and recently launched several plastic savings initiatives, including the removal of disposable loose fruit and vegetable bags from its UK stores by the end of the year. year, saving more than 100 tons of plastic annually.