The Christmas ad campaign for John Lewis and Waitrose has landed – with unique features for a unique year.
The ad is part of a campaign raising money for vital good causes in what has been a difficult year for everyone.
For the first time the ad features a new piece of music, instead of a cover of a classic.
The ad inspired by the kindness shown by the British public during the pandemic – encourages viewers to give a little love to others.
The advertising is one element of a major campaign by the two retailers, which also launches today, on National Kindness Day, under the strapline ‘Give A Little Love’. The campaign aims to make a lasting difference to some of those hit hardest during 2020.
Customers will be encouraged to give a little love in five different ways; making a charity donation, buying campaign products with 100% of profit donated to the charities, using their loyalty card to increase the Partnership’s donation, giving a little love to someone they know who needs it and helping in their local community.
Customer donations up to the value of £2m will be match funded by a donation from the John Lewis Partnership. A further fund of over £1m has also been created to ensure all of the retailers’ shops will be actively partnering with Fareshare and Home-Start and a range of local family charities in the communities they serve.
Here are all the campaign products, gifts and merchandise you can buy for the John Lewis Christmas ad 2020
List of merchandise and prices:
Candle Tin £8
Tributes to Orchard Park ‘legend’, 22, who tragically ‘drowned’ in garden pond
Disgust as Hull mum lets ‘feral kids lick trolleys’ in Asda
I was seconds away from suicide but my taxi driver grabbed me and wouldn’t let go
Shane Richie says he is doing I’m A Celeb because he’s broke
Lotto results live: Winning National Lottery and Thunderball numbers for Wednesday, November 11