BrewDog founder claims Dragons' Den rejection lost the Dragons £360million

The BrewDog brewery co-founder has claimed that his failed Dragons’ Den pitch for the famed liquor company could now be worth a whopping £ 360 million.

BrewDog, which was founded in Aberdeenshire 13 years ago, has since become an international success selling their famous drink internationally.

James Watt started the popular drink brand with friend Martin Dickie in 2007 and decided to pitch for the popular BBC television show Dragons Den.

The Scottish resident claims that the pair only entered the on-screen testing phase before their pitch was struck back by producers.



Watt and Dickie planned to offer the famous businessmen and women a 20 percent stake in the company for £ 100,000.

According to his calculations, that amount would now be worth a whopping £ 360 million, which would be the most profitable investment EVER on the program.

James posted the story to social media yesterday [Thursday] – adding that he and Martin “overcame the rejection”.



BrewDog founder claims Dragons' Den rejection lost the Dragons £360million

He said on LinkedIn: “In 2008 we signed up for Dragon’s Den & we did a screen test and we were heartfelt before the producers turned us down.

“They didn’t think Martin and I were worthy of investment. We were crushed.

“We were willing to offer the dragons 20% for £ 100,000.



BrewDog founder claims Dragons' Den rejection lost the Dragons £360million

“Based on our latest BrewDog rating, that investment would now be worth nearly £ 360 million, meaning the Dragon has by far missed the best deal in Den’s history.

“In the end, we overcame the rejection. But it took a while. “

James and Martin were both 24 when they kick-started the company.

The company has since won several awards in its 13-year history and has opened breweries around the world.

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