The company behind Cadbury is making a big change to its selection boxes this year.
Mondelēz International, the company behind Cadbury, BelVita, Maynard’s Bassetts and OREO is removing all plastic trays from its adult selection boxes in the UK and Ireland this Christmas – the equivalent of 33 tonnes of plastic.
And to help consumers dispose of their selection box packaging correctly and responsibly this Christmas, Mondelēz is also adding a season specific recycling labelling campaign, #UnwrapAGoodHabit to its entire selection box range in partnership with OPRL – the UK’s most recognised recycling label.
The move is part of the company’s broader ‘Pack Light and Pack Right’ packaging strategy, in which all UK and Ireland adult selection boxes including Cadbury’s Classic Collection 430g, Cadbury Darkmilk 340g, Cadbury & Oreo 430g, Bournville 400g and Toblerone 510g will now use cardboard trays, resulting in a reduction of 33 tonnes less plastic used this Christmas.
Louise Stigant, UK Managing Director, Mondelēz International, said: “Reducing the amount of packaging we put into the world, and making it easier for consumers to recycle our products, is vitally important to us. The steps we are taking on our adult selection boxes, which follow the recent packaging reduction on our Cadbury large share bags, is an example of the varied approaches we are taking to tackle the shared problem of packaging waste.“
Following the recent 15% packaging reduction the company implemented across its Cadbury large share bags, this initiative is another step forward towards Mondelēz Interational’s vision of creating zero net waste packaging through its three-pronged ‘Pack Light and Pack Right’ strategy of; packing optimisation; addressing the collection and recycling of packaging and investing in post-consumer recycled material; and making it easier for consumers to recycle. It has already eliminated over 64,000 tonnes of packaging globally since 2013, made 100% of its paper-based packaging sustainably sourced and is on track to reach its ambitious target to make all its packaging designed to be recyclable by 2025.