Call to extend summer holiday season to kickstart tourism industry

It has been asked to extend the summer vacation in an attempt to boost the struggling tourist industry.

A report from MPs on the Commons Digital, Culture, Media and Sport Committee found that capacity constraints due to social distancing requirements have made “flattening demand more important than ever”.

The study found that reducing the seasonal impact of the tourism industry is vital both this year and 2021, as many companies will need to earn as much money as possible in the coming months to survive.

Some bookings have also been postponed to next year.

The committee called on the government to launch a “national campaign” to restore consumer confidence in the domestic holiday market.

According to the report, there was still time to boost the “end of summer plus the fall and 2021 market”.

“Such a campaign will greatly assist the tourism industry in recovering some of the cases it lost during the blockade period, and will help fill the gap left by the sharp decline in the number of international visitors to the UK. “

The committee also felt that more should be done to help seasonal workers who missed the government’s leave arrangement because they had not been paid or had not been reported to HM Revenue and Customs on the March 19 closing date.

The report stated, “Seasonal workers in the tourism industry fall between the cracks in the Coronavirus Job Retention Scheme.

“We recommend that DCMS (Digital, Culture, Media and Sports Department) works with the tourism industry and HM Treasury to review existing measures to support tourism companies and seasonal workers to ensure they fully meet the needs of the sector.”

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