With many traditional Christmas lights, fayres and markets canceled this year, Vodafone has put a new spin on a Christmas classic, with a 5G powered light display, bringing to life Christmas drawings of children from all over the UK. Vodafone will donate £ 1 for each card designed to Barnardo’s charity.
It’s easy to get involved, just create your festive design, take a photo on your phone and share it on social media with #ConnectTheMagic. The images will then be returned via the same social media platform you used to submit your artwork, via the comment or original tweet.
The enormous 23 x 16 meter light curtain, made of 1,600 bulbs and larger than the famous letters of the Hollywood sign in Los Angeles, is installed on the side of the Cabot Circus shopping center in Bristol.
The designs will be streamed live every evening in December between 5 p.m. and 9 p.m. and can be followed live via Vodafone hub. Participants will automatically receive digital images of their creations in lights to use as e-Christmas cards, no stamps required.
To help young artists get started with their creations, Rob Biddulph, creator of the popular lockdown art class for kids ‘Draw with Rob’, is hosting a free Christmas card class on his Instagram and YouTube channels on Sunday, December 6. Rob chose the first card that went to light, which was drawn by Ted, 2 years old from Salisbury.
Nick Jeffery, Chief Executive Officer, Vodafone UK said: “Keeping everyone connected has been our main focus this year, and we want to do everything we can to keep people connected to the magic of Christmas, as well as to each other. We will give children the opportunity to see their Christmas cards in the light, but also to share them electronically with their friends and family. We want as many children as possible to help us relieve Britain while raising important funds for Barnardo’s. “
Rob Biddulph said, “It’s such a great time of the year for kids to show their creativity and what better way than standing on a huge wall of lights! I really liked choosing the first card that appeared; Rory’s snowman was so charming, and I can’t wait to see what the rest of the country says. For those who want a helping hand or just some drawing fun, drop by my free Instagram art class – we’ll be drawing Christmas like never before. “
Barnardo’s Chief Executive, Javed Khan, said: “This has been an extremely challenging year for everyone, and especially for the vulnerable children and youth Barnardo’s supports. Many children and families in the UK are at risk of missing out on the joy of the holidays, so we are glad Vodafone is bringing so much light to the country. With their help, and yours, we can help raise essential funds to continue supporting vulnerable children during the COVID crisis and as long as they need us. “
As a charity partner of Barnardo’s, Vodafone also supported the Kidsmas Live Concert on Tuesday December 1, raising money to support children and young people in the UK. It has also reopened its Great British Tech Appeal, calling on the UK to donate unwanted smartphones and tablets during the holiday season and beyond to be redistributed to those in need.
Vodafone has also launched the gift of 30 days of free data for 200,000 customers who currently do not have unlimited data. The offer is redeemable on VeryMe through the MyVodafone app and must be activated by December 21st.
Follow the live feed to find out how Vodafone is helping to keep the UK connected this Christmas https://www.vodafone.co.uk/mobile/coronavirus-advice#connectthemagic.