Fundraising Christmas cards making comeback to help struggling charities

The number of searches for ‘Christmas cards for charity’ will peak at 16 years with people looking to help out with meritorious causes whose funding has been decimated by the pandemic.

Data provided by charity Classrooms for Malawi has revealed that online searches are up 144 percent in the last 11 months as people try to help.

Through 2020, searches for ‘Christmas cards for charity’ declined between 2006 and 2019, indicating a dwindling interest in the once popular usage. This decline coincides with larger factors, including the rise of technology, particularly social media, which is changing the way many people communicate.

In particular, the number of searches for the term ‘Christmas cards for a good cause 2020’ rose by 2,550 percent in November. With many lovers forced to spend Christmas separated due to lockdown, this sudden surge in searches reflects the return to the traditional methods of wishing loved ones a Merry Christmas.

A recent YouGov survey commissioned by Royal Mail has confirmed this, reporting that 55 percent of people think sending a Christmas card is more important this year.

TV host Esther Rantzen echoed this sentiment earlier in November when she said, “Those old-fashioned Christmas cards poking through the letterbox will cheer people up.”

Amy Blake, Chief Executive of Classrooms For Malawi, said, “Charities have had a huge impact in 2020. Fundraising and volunteering has become incredibly difficult due to social distance and travel restrictions.

“People have recognized that charities need more support than ever and these little acts, like buying charity Christmas cards, really make a difference.”