Furious parents say the current must-have kids doll appears to be wearing lingerie – which is only revealed when the toy is submerged in water.
The little L.O.L Surprise! dolls – which come with accessories including shoes and various outfits – are a UK bestseller – but a secret addition has left many with disgust.
It is increasingly reported on social media that soaking some figures in cold water reveals underwear for adults – with one mother claiming the creators “encourage the sexualization of children.”
Lorraine Hardy’s eight-year-old daughter Isabella has been collecting the dolls for years – which cost around £ 10 and are just a few inches long.
But when the former social work manager, 40, decided to put the social media claims to the test, she was left horrified and demanding answers.
“To be honest, I thought it was a hoax because I found it hard to believe that one of the world’s largest toy manufacturers would do such a thing,” Chalfont St Peter’s mother told Bucks. the daily mail.
“Why would a doll meant to represent a toddler – some have pacifiers in their mouths – secretly dressed in an outfit that seemed more appropriate for an adult to wear to an SM club?”
Half of Isabella’s collection came out of the water with adult underwear, which her mother described as “crossover bondage style, complemented by a mask.”
“I was shocked to have given hundreds of pounds to a company that encouraged the sexualization of children. I felt cheated,” she added.
Other parents on social media said they also found tattoos, fishnet stockings and devil’s tails when they dipped the dolls in water.
This despite no clear warning on the packaging.
In response, LA-based manufacturers MGA Entertainment said it had “taken corrective action” after “a small number of exhibiting inappropriate clothing or markings.”
The product line was first released in 2016, bringing the company an impressive fortune – seeing sales of £ 3.9 billion last year alone.
Permanent head Isaac Larian, 66, also oversaw the Bratz range of toys that came on the market in 2001, which despite its widespread popularity, was criticized for their hypersexualized looks.
The American Psychological Association published a report expressing concern about how the dolls “objectified adult sexuality,” despite targeting four- to eight-year-olds.
In 2019, genitals were added to the boy’s L.O.L line, causing further commotion among critics.
In August, Tesco and other retailers launched the Na! No! No! Surprise dolls after Vale of Glamorgan father Adam Weaver found one he bought for his daughter, 7, wearing a lace pink corset, stockings and suspenders.