McDonald’s has ‘won Christmas’ according to viewers of the restaurant chain’s Christmas advert, which is bringing people across the country to tears.
This week is seeing releases of ads from many major brands – with the John Lewis advert out on Friday followed by Sainsbury’s and Tesco on Saturday.
The McDonald’s advert was watched more than 2.2million times in the first 24 hours and more than 1.5million people liked, shared and commented on the animated story.
McDonald’s has revealed it will be extending its partnership with the charity FareShare to provide a further five million meals for vulnerable families over the winter
Posting the news on Twitter, the chain said: “We are delighted to increase our funding for @FareShareUK to enable them to redistribute 5million meals to families in need until April 2021. #EndChildFoodPoverty.”
The Christmas advert features a mother trying to interact with her teenage son, who seems too old for Christmas.
The ad starts with the boy playing video games in his room as his mother holds up a box of decorations and suggests they decorate their Christmas tree.
Although the boy’s inner child-like self can be seen smiling and looking excited at the prospect of helping, the teen refuses and continues to play on his TV.
The next scene shows the pair walking through a Christmas market. The mother tries to cheer her son up by playfully doing an impression of a reindeer.
The boy’s inner child giggles at the sight, while his teenager self instead just puts his headphones on and walks off.
Later on, the mother goes to a McDonald’s drive-thru where the teenage boy seems to feel better.
When they arrive home, the mother challenges him to a snowball fight. At first the boy and his inner child look back in silence at the mum, but shortly after the boy joins in after his inner self jumps with glee at the challenge.
In the next scene, the camera pans to their Christmas tree, decorated with three hanging ornaments labelled Tom, Mum and Dad.
The advert ends with the mother and son leaving a pack of McDonald’s ‘reindeer’ carrots out on a plate for Father Christmas and his reindeers, as the boy presumably gives in to his inner child.
The advert, combined with its sound track – a Forever Young cover by Becky Hill – are making people very emotional.
One viewer tweeted: “There is absolutely no need for a McDonald’s advert to be this sad and have me crying pre 9AM.”
A second wrote: “Since when did it become a competition to see who can make the saddest Christmas advert? Not even 9am and I’ve already cried at McDonalds! Can we go back to doing merry and cheer please I’m too much of a cry baby.”
A third commented: “Oh my God, I’m actually crying at a bl**dy McDonalds advert God help me when John Lewis comes out.”
Another said: “Omg can’t stop crying at this.”
Someone else put: “No, I’m not crying over a McDonald’s advert, you are.”
Another tweeted: “Why did I think watching the McDonalds Christmas advert was a good idea just after I put make up on?”
Another fan posted: “Crying at the McDonalds Christmas advert is not something I thought I’d be doing today.”
One asked: “WHY AM I CRYING AT A MCDONALDS ADVERT?”
“Didn’t expect McDonald’s to come up with the emotional Christmas advert… Any parent with a child growing up too fast will understand this one.” Said another.