Marks and Spencer shoppers can get all their food delivered straight to their doorstep for the first time from today as the chain teams up with former Waitrose partner Ocado.
M&S has bought 590 per cent of Ocado and has launched an internet-based home food delivery system for the first time.
The range includes 6,000 M&S food items as well as bi-name brands and Ocado’s own-label products – totalling 50,000 items to choose from.
M&S says the range will not be more expensive than the Waitrose items shippers are used to.
Waitrose has launched its own delivery service.
Waitrose executive director James Bailey said it has enabled the company to shake up its “potentially undervalued” online operations during a period of rapidly growing demand for grocery deliveries.
“I genuinely see this as a big opportunity,” Mr Bailey told the PA news agency.
“It provides an important time for change, and maybe there have been some old-fashioned habits which we can shift with this renewed focus.
“There has been a little history of underplaying online and I feel like this year has changed everything.
“Covid has come at a positive time for the Waitrose business in terms of this shift towards online.”
Online grocery sales have continued to surge since the lockdown, with online accounting for a record 13.5% of all grocery shopping in the four weeks to August 9, according to Kantar.
Waitrose has said it is eyeing new partnerships with third-party delivery operators, with it launching a trial with Deliveroo from five stores on Tuesday.
Waitrose has committed £100 million to expanding its online operations, with a new fulfilment centre in London and recruitment push for new drivers.
It will pick items from stores, enabling it to service around 90% of UK postcodes due to its 330 stores nationwide.