National litter clear up after epidemic of rubbish during pandemic

Environmental charity Keep Britain Tidy’s flagship campaign, which was postponed in March as the country went into lockdown, will relaunch this weekend.

The campaign has one aim – to get as many people as possible out and about clearing up the litter that blights every part of the country, from the remotest corner of our countryside to our beautiful beaches.

The relaunch of the clean up follows the launch of a similar drive by In Your Area.

IYA’s Don’t Trash Our Future campaign is calling for the maximum fine for littering to be increased while encouraging people to tackle local littering with direct action and pressure on the authorities.

Keep Britain Tidy Deputy CEO Richard McIlwain said: “The need for a national clean-up has never been greater.

“Over the summer, as lockdown eased, we saw an epidemic in littering, particularly in our parks and on our beaches.

“This campaign is about encouraging everyone to do their bit to clean up our beautiful country and make a difference to our environment.

“Litter-picking quickly transforms an area from one that looks neglected into a place that people can feel proud of. At the same time, this act of caring sends a loud, clear message to those that selfishly throw their rubbish on the ground that it is not acceptable.”

To find out how you can get involved and stay safe at the same time, whether that’s by pledging to pick up some litter in the course of your daily routine or organising a clean-up with up to five friends or family, visit keepbritaintidy.org/GBSeptemberClean

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