Community has been a 2020 buzzword as people in the UK gathered during the COVID-19 pandemic, but despite this, nearly one in four Britons (23%) admit they couldn’t name a single charity that is local to their community used to be .
New research released today from Give first, the Schools for Social Change Initiative, looks at the UK’s attitude to giving within their local communities and how this has changed as a result of the events of the past year.
More than half of Britons (58%) admit that while they know about local charities, they could do more to support them, with only one in five (19%) describing themselves as a active member of their local community.
However, this lack of charitable streak isn’t exclusive to local donations – more than half (55%) of Britons revealed that they didn’t donate to charity at all in the past year, perhaps unsurprising given the events of 2020. Shockingly admitted 15% admit that they never donated their time or money to charity, both locally and nationally.
The pandemic has had a devastating effect worldwide over the past nine months and there are few signs of stopping, unsurprisingly, charities taking a massive hit – nearly a quarter (24%) of Britons reveal they had to stop donating due to COVID -19.
It’s not shocking to learn that one in ten charities is in danger of being shut down within six months. Smaller charities are more afraid of this: 16% say it is likely they will close compared to just 3% of the larger charities. 
Helping each other has been a strong theme this year, but it seems there is still a long way to go as 20% did not donate to charity before the pandemic and still do not. It’s not all doom and gloom though, as one in ten (10%) Britons who did not donate before the pandemic now donates to charity, both locally and nationally.
When it comes to supporting local communities, the study finds that charities in Cardiff are most likely to suffer, with residents of the Welsh capital showing the least investment in civic causes; a third (33%) admitted they could not name a local charity, closely followed by Oxford and Plymouth at 31% and 28% respectively.
At the other end of the spectrum, 91% of Norwich residents said they could name a local charity if asked.
Top 10 Cities That Couldn’t Name a Local Charity
Louisa Searle, President of First Give, said: “Understandably, 2020 has been a difficult year and priorities and financial circumstances have likely changed for many. However, the need for community action has also increased significantly this year and we were shocked to see how many people could not name a local charity, which also means that they are unaware of the significant issues their community is currently facing.
“There are many ways to give and this does not always have to be a monetary donation, a person’s time can also be equally effective. At First Give we believe we need to learn how to give back to our local community from an early age and carry this through to adult life. “