Random acts of kindness have increased during the pandemic

Ahead of World Kindness Day on 13th November, new research by thortful.com reveals how attitudes to kindness and altruism have increased since the pandemic hit.

thortful analysed the search volumes for keywords relating to kindness. The findings show that the average monthly searches for ‘acts of kindness’ are 4400 in 2020 compared with 2900 in 2019. Meanwhile, the search term ‘random acts of kindness’ has more than tripled since last year.

Average monthly searches (March – September 2019 vs. March – September 2020) – change YoY:

Keyword

Avg. monthly searches (March – September 2019)

Avg. monthly searches (March – September 2020)

acts of kindness

2900

4400

be kind

9900

22200

be kind quotes

1300

18100

being kind quotes

1900

2400

have courage and be kind

1000

1600

kind

1000

12100

kind meaning

1300

2400

kind nature

720

880

kind words

720

3600

kindness

1300

18100

kindness quotes

4400

27100

random acts of kindness

1600

5400

Interestingly these acts of kindness and altruism only apply to other people and not ourselves. Average monthly searches for the term ‘be kind to yourself’ went from 8100 from March-September 2019 to 3600 in March-September 2020.

Keyword

Avg. monthly searches (March – September 2019)

Avg. monthly searches (March – September 2020)

be kind to yourself

8100

3600

A spokesman for thortful said: “It’s great to see that attitudes to kindness have increased this year. Pandemic or no pandemic, kindness is always a good thing and we were overwhelmed how many people purchased cards from our Send a Smile range to stay connected to loved ones during these strange times.”

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To find out more about thortful or to view their Kindness range, go to: https://www.thortful.com/cards/sendasmile