Sky Atlantic, Sky One, Sky Witness and Sky Atlantic will simultaneously show a new documentary on the killing of George Floyd next Monday.
‘Eight minutes and 46 seconds’ will mark the start of new series of content related to black injustice titled ‘Black Lives Matter’ on its Sky Q platform as the broadcaster looks to “use the power of its voice”. The documentary will also be free-to-air on YouTube in order to reach a broader audience.
This announcement comes in the same week that Sky have pledged £30m into boosting diversity and increasing BAME representation within the business.
The new initiative will focus particularly on “[making] a difference in communities impacted by racism” and highlighting racial injustice.
In order to be held accountable to these commitments, Sky will hire new diversity action and advisory groups. They will be made up of independent, external contributors who will be tasked with advising on how they can deliver lasting change.
Jeremy Darroch, Sky Group Chief Executive, said: “I have listened to the views of our colleagues at Sky. What I have heard loud and clear is that we can and should do more to support the fight against racial injustice.”
He continued: “We stand with our Black colleagues and today we are committing to do more to tackle racism, provide more support to communities impacted by racism and create a more diverse and inclusive culture at Sky.”
“To make changes that really matter we will spend much more time listening and taking advice from those who understand the issues.”
“We will work together with our Black and minority ethnic colleagues and with external advisors to support real change, and we will use the power of Sky’s voice and reach to highlight racial injustice in the UK and around the world.”
Sky, furthermore, have said that they will work alongside their parent company Comcast in the United States to “make this a global effort to tackle racism and racial injustice”.