A commentator has been fired after posting a “degrading” tweet about a reporter’s outfit choice.
Media company Entercom Chicago’s Dan McNeil was told to leave the job on September 16 after the crude comment was posted on social media.
McNeil posted a screenshot of ESPN’s reporter Maria Taylor during the NFL game, New York Giants’ home opener against the Steelers.
He captioned it: “NFL sideline reporter or a host for the AVN (Adult Video News) annual awards presentation?”
The inappropriate comment caused huge backlash, however it has now been deleted.
He was called out by Ms Taylor for his “sexist comment,” reports news.com.au.
The 33-year-old reporter completed her first NFL game of her career and tweeted: “Well Danny Dearest if you would like to continue making sexist comments about me … please bring your misogyny with you to the NBA Countdown double-header I’ll be hosting tomorrow night.
“Hey ladies remember you can wear whatever you feel confident in!”
After her comments, many chimed in to support her, including New Orleans Saints player Demario Davis.
He said: “100 per cent unacceptable! It’s time for men to stand up, respect and defend our women. 1st of all, put some respect on Maria Taylor’s name. 2nd of all, Maria Taylor is family … dude don’t want them problems.”
ESPN journalist Jemele Hill backed the reporter and said: “Just another example of what women have to go through in this business. Huge accomplishment for Maria to be part of the Monday Night Football team tonight and here comes an a****** trying to undermine a big moment in her career.”
Another reporter, Taylor Rooks also showed support and said: “Always ride with Maria Taylor — I love you my sister. Keep being GREAT. These haters could never.”
Following the Twitter exchange, a statement released by Entercom Chicago’s regional president Rachel Williamson announced McNeil was no longer employed by the company.
It said: “For each one of us our words have power.
“For our brands and on-air personalities that is amplified and brings increased responsibility in how we choose to use our voices.
“Last night’s tweet, and its degrading and humiliating tone to a fellow female broadcaster, was unacceptable.”