St Ives crowned happiest place to live in UK with property prices soaring

The idyllic coastal town of St Ives in Cornwall has been voted the happiest place to live in Great Britain.

The results of this year’s Happy at Home Index show that residents of the city are happier than any other community with the nature and greenery in their environment. Residents of St Ives also rated their neighbors as the friendliest in Britain.

The average asking price of a house in the picturesque seaside town is £ 413,414, which is five percent higher than in 2019 and 19 percent higher than five years ago.

The demand for real estate in St Ives has also more than doubled compared to this time last year.

The 2020 survey, with more than 21,000 respondents, found that people generally feel happiest in coastal areas – reflects a national trend of people wanting better access to outdoor spaces.

This trend is most striking among younger home movers in the 18-34 age group.

The Rightmove study, now in its ninth year, asks residents how they feel about where they live, and asks them to rank happiness factors.

These vary from the friendliness of the neighbors to the quality of nature and greenery in the area.

Llandrindod Wells was voted the happiest place to live in Wales, with Perth at the top of the list in Scotland.

Tim Bannister, Rightmove’s director of real estate data, said: “Our latest research shows that despite all the challenges this year, many people have reconnected with their local environment and community, which has positively impacted how they feel about where they are live.

“Overall, I think lockdown has allowed people to rediscover what’s ahead, and appreciate their environment and communities so much more.

“Since lockdown, there has been a trend towards more people wanting to live in smaller communities, so it is very fitting to see the picturesque town of St Ives take the top spot in 2020.”

20 happiest places to live in Britain in 2020 are:

St Ives


Leamington Spa

Llandrindod Wells






Richmond upon Thames