Online adverts containing food high in fat, sugar and salt could be banned under new Government proposals.
A new consultation from the Department of Health and Social Care will run for six weeks in a bid to understand the impact of introducing a total ban on advertising these products online.
Health and Social Care Secretary Matt Hancock said: “I am determined to help parents, children and families in the UK make healthier choices about what they eat.
“We know as children spend more time online, parents want to be reassured they are not being exposed to adverts promoting unhealthy foods, which can affect eating habits for life.
“This will be a world-leading measure to tackle the obesity challenges we face now but it will also address a problem that will only become more prominent in the future.”