Vending machine data reveals what is the UK’s favourite snack

Vending machine data reveals what is the UK's favourite snack

We all love a snack, don’t we? Whether it be a Twirl, a packet of Walkers or even a Bounty, the UK loves their snacks. But which snack is the most popular in the UK?

To find out, the UK’s favourite snacks have been ranked by Europe’s top vending supplier Selecta. Using sales data from vending machines in 96 towns and cities across the UK, the nation’s favourite snacks have been revealed.

The data revealed that Cadbury Twirls are the nations favourite snack with 759,482 sales nationwide, with Walkers Max Chargrilled Steak (743,224), Kinder Bueno (734,333), Kit-kat 4 Finger (540,124) and Twix (514,916) rounding the top 5.

The top 10 snacks in the UK are:

  1. Cadbury Twirl
  2. Walkers Max Chargrilled Steak
  3. Kinder Bueno
  4. Kit-Kat 4 Finger
  5. Twix Bar
  6. Walkers Cheese & Onion
  7. McVities Mini Cheddars
  8. Walkers Ready Salted
  9. Snickers
  10. Walkers Doritos Extreme Chili Heatwave

Across the different UK cities, it was between Cadbury Twirl, Walkers Max Chargrilled Steak and Kinder Bueno for the top spot. Then Kit-Kat with a considerable amount of popularity from the top 3 snacks.

For Brits who had a sweet tooth, their favourite chocolate bars were:

#

Most Popular Chocolate Bars

Sales

1

Cadbury Twirl

759,482

2

Kinder Bueno

734,333

3

Kit Kat 4 Finger

540,124

4

Twix Bar

514,916

5

Snickers

443,193

6

Cadbury Dairy Milk

326,597

7

Cadbury Snack Shortcake

313,201

8

Cadbury Wispa

309,797

9

Cadbury Boost

303,326

10

Cadbury Dairy Milk Caramel

283,115


Cadbury Twirls and Kinder Buenos were by far the most popular chocolate bars in the UK with the various Cadbury chocolate bars rounding the top 10.

For people who preferred a more savoury snack, the top 10 most popular crisps in the UK were:

#

Most Popular Crisps

Sales

1

Walkers Max Chargrilled Steak

743,224

2

Walkers Cheese & Onion

503,016

3

McVities Mini Cheddars

491,518

4

Walkers Ready Salted

467,417

5

Walkers Doritos Extreme Chili Heatwave

360,896

6

Walkers Baked Cheese & Onion

248,045

7

Walkers Salt & Vinegar

243,818

8

Walkers Quavers Cheese

237,939

9

Hula Hoops BBQ

230,112

10

Kettle Chips Sweet Chilli

211,039

The Max Chargrilled Steak Walkers crisps were by far the most popular crisp in the UK with the classic Cheese & Onion in second. To settle the old age debate of Cheese & Onion vs Ready Salted, it is Cheese & Onion which comes out on top with Salt & Vinegar having almost half the amount of sales.

Looking at the different towns & cities, the main difference between the North and South were their feelings towards biscuits and chocolate bars or sweets. Typically, snackers in the North opted for more biscuit products – with Cadbury shortcake a popular snack in Manchester, Liverpool and Blackpool. On the other hand, towns and cities in the South had high sales for chocolate bars and sweets.

Another interesting finding was that people in the South seemed to prefer Quavers than those in the South. The Walkers products were found in the top five in Oxford, Reading and Truro among other Southern areas – despite being 22nd for overall sales in the UK.

Cecily Batten from Selecta said: “It was fascinating to see the results of the study and to see what snacks people are buying from our vending machines. Twirls being the most popular ahead of all the different Cadbury products is surprising!

“Our vending machines help meet the expectations of today’s consumers by offering a range of snacks. We make sure all of our products are 250kcals or less to make sure consumers manage their portion sizes even if they indulge in a sweet treat occasionally.”

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