Viral Lincoln Project Ads Did Little to Sway Voters, Study Shows

A billboard sponsored by The Lincoln Project above Times Square in New York City on October 24, 2020 (Jeenah Moon / Reuters)

Viral ads created by anti-Trump group The Lincoln Project failed to persuade voters in battlefield states, according to analysis from the Democratic Party’s main Super PAC, first reported by The daily beast.

The PAC, Priorities USA, studied the effectiveness of 500 ads from different left-wing groups in an attempt to save money for the next election cycle. In studies of five Lincoln Project viral ads, each served to a group of 683 people, the more viral an ad became, the less persuasive it was.

“The more successful the advertisement on Twitter, the less it convinced voters in battlefield states,” said Nick Ahamed, chief analytics officer of Priorities USA. The daily beast.

Lincoln Project co-founder Reed Galen said the results were expected and in line with the group’s strategy.

One series of ads from the group consisted of “things we knew was going to distract them, anger them, make them fight internally, get him fired Brad Parscale, sue us, whatever it is so that their attention is directed elsewhere, ”said Galen. “A lot of things we’ve done in Electoral College states, often we haven’t even posted them on Twitter.”

The Lincoln Project, which touts itself as an organization of anti-Trump conservatives, attracts much of his support Democratic donors, including so-called “black money” groups that are not required to disclose their donors. The group plans to develop its media wing.

“We found out through research that voters get a lot of information through streaming and podcasts,” said co-founder Rick Wilson. Axios in October. “We decided to make these things a vehicle for advocacy. We didn’t want to become a media company, but we inadvertently became a content creation machine.

Viral Lincoln Project Ads Did Little to Sway Voters, Study Shows

Zachary Evans is a journalist for National review online. He is a veteran of the Israel Defense Forces and a trained violist.