Which of the I’m A Celeb stars will make most money from Instagram

A new study by OnlineGambling.ca has ranked the confirmed I’m A Celeb stars on their Instagram follower count and potential earnings per post to reveal who could make the most money from their account whilst in the camp.

However, with follower counts expected to rise even more whilst they participate in the show, these earnings could double through the duration of them being there.

While the long-running reality show is usually filmed in Australia, the I’m A Celebrity filming location has moved this year, relocating to Gwrych Castle in Wales as a result of the pandemic.

The 2020 cast includes a number of well-known faces who can make a LOT of money without the show, from their social media alone.

Name Instagram Handle Followers Pay Per Post Earnings In IAC
Giovanna Fletcher @mrsgifletcher 1.3m £6,000 £126,000
Mo Farah @gomofarah 959k £4,100 £86,100
AJ Pritchard @aj11ace 597k £2,600 £54,600
Jessica Plummer @jessicakate_plummer 167k £720.45 £15,129
Vernon Kay @vernonkay 127k £548.96 £11,528
Jordan North @jordanorth1 92k £394.85 £8,291
Beverly Callard @beverleycallard 25.2k £107.88 £2,247
Shane Richie @theshanerichie 20k £86.28 £1,811
Victoria Derbyshire @vicderbyshire 10.3k £44.71 £938
Russell Watson @officialrussellwatson 3.2k £14.04 £294
Ruthie Henshall @ruthiehenshallofficial 3k £13.13 £275
Hollie Arnold @holliearnold8 2.2k £9.72 £204

The four-time Olympic gold medallist and hero, Mo Farah, as well as Giovanna Fletcher, the mum-of-three is a best-selling author with 11 books to her name and is married to McFly band member, Tom Fletcher, is set to be the highest earners whilst on the show.

Giovanna Fletcher is set to earn a humongous £6,000 per post whilst she’s in the camp, with Mo Farah following closely behind with £4,100 per post.

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