As poverty in the UK rises during the pandemic and women are disproportionately affected, Peanut launches Santa is a Woman today.
Working with Striped stork, the nationwide initiative wants to launch a women’s movement that supports other women living in poverty as Christmas approaches.
The question is simple: match with Santa on the Peanut app, request a shoe-sized box, fill it with essential items, and return it with the included address label. Each box is then delivered directly to women living in poverty across the country. Peanut has set an ambitious goal to deliver more than 5,000 boxes of festive magic by December 25.
Michelle Kennedy, CEO and founder of Peanut said, “As the cost of living rises, more families than ever are struggling to make ends meet. Women will sacrifice everything to keep their families fed and clothed, which often means that they are the ones who go without.
“This Christmas, we want to help these inspiring women access the essential items they lose so often. We want them to feel recognized and supported. And so we are recruiting an army of female Santa Clauses across the country to help us with this mission and spread much needed magic. “
Peanut, the app that helps women through all stages of motherhood, launched the campaign for the first time in 2018. After a year-long hiatus, it has brought back Santa is a woman to tackle a particularly solemn festive period. In the year of launch, the boxes – which are available to order for free – were picked up within just 24 hours and received wide support from celebrities like Fearne Cotton, Erin O’Connor MBE and Chloe Delevingne. This year, the platform expects the same response and has produced 25 times more boxes to ensure that as many women as possible can take on the role of Santa.
This year’s charity partner was selected by Peanut for the great work it has done to support women and families. Stripey Stork collects toys, clothing and other essential items for babies and children and, after verifying that they meet current UK safety standards, relocates them to struggling local families.
A spokesperson for the charity Stripey Stork noted: “With poverty rising, this Christmas will be difficult for many women. We’ve seen a 150% increase in referrals since March, and we don’t want anyone to miss it on Christmas Day. The # SantaIsAWoman campaign helps us give thoughtful gifts to women who are struggling. The boxes are a great act of kindness that will mean the world to those who struggle. “
Christmas will undeniably feel more difficult for many households across the country. New research from Peanut’s community of nearly 2 million women shows that three-quarters (73%) are concerned about the financial burden of the Christmas and holiday season. The number of conversations about financial concerns in the run-up to this period has doubled in the app.
“The pandemic has hit homes hard this year,” Kennedy continues. “Yet there is still pressure on women – especially mothers – to create memorable celebrations and gifts that keep the mood high. The Santa is a Woman boxes are simple acts of kindness that will mean a lot to women who aren’t always able to put themselves first. “
Send a Santa is a woman box to a woman in need this winter by downloading the Peanut app www.peanut-app.io/ and sign up for free. Use #SantaIsAWoman to follow or share on social media.